Your team of educators and administrators have worked hard to ensure your continuing education course is useful for their students. All the curriculum is in place, and the instructor is ready to help his or her class achieve both academic and professional success. Sadly, all of this preparation will go to waste if you don’t market your course correctly.

If you have the responsibility of marketing a continuing education program, you have a very straightforward path ahead. In today’s world of technological innovations, this job has never been easier. You can help fill up these classes more efficiently than ever thanks to the internet. You can reach out to your ideal audience thanks to the world wide web. That being said, it can be quite daunting when you’re trying to navigate the intricacies online marketing. If you are unsure where to begin, you’re in luck.

Here are ten very simple but highly effective steps to take. If you are proactive and keep the following steps in mind, you will ultimately find success.

1. Compile Your Data

If you are marketing your continuing education course — or anything else for that matter — you need data. You need to review your course materials, understand the particulars that go into your program, and formulate a recruitment plan. Look into your institution’s files to learn the performance and attendance of similar programs from the past.

2. Define Your Ideal Student

With all the data you’ve gathered, you can envision your ideal student. If you are marketing a continuing education course, you are obviously marketing towards a professional of some sort. But you need to consider their age, job, industry, and motivation. Is this course required for advancement or to maintain a professional license? Are they trying to dive into a niche area of their industry? What will the completion of this course give them? The answers to all these questions will give you valuable insights.

3. Upgrade Your Site

Your website is a great piece of marketing, but it needs to be in tip-top shape. Make sure both the website’s aesthetics and functionality are tailored to cater to your target market: professionals who are interested in your program. It needs to have both exceptional qualities and work seamlessly.

4. Create a Digital Brochure

A digital brochure will help you spread the word about your course. Believe it or not, the brochure as a communication medium has found a place online. It can still provide valuable insights for the reader, but you can also use this tool as a way to offer readers a subscription to your mailing list, which will then help you with email marketing.

5. Create Opt-In Incentives

Just like we mentioned with digital brochures, your website should be complete with opt-in incentives to procure potential student’s emails. This can also come in the form of an ebook, a demo, a virtual tour, and other freebies.

6. Begin an Email Marketing Campaign

Email marketing has proven to be one of the most effective forms of online promotions. You can directly connect with those who may be interested in your course. You can also compound these efforts with social media marketing as long as you incorporate links to your Facebook, LinkedIn, or other pages you may have online.

7. Make Registration Easy and Simple

Easy registration goes back to having a website that is easy to use. But the reason why this step stands on its own is that you could use this particular feature as the main marketing point and promote the registration portal as much as possible. Did you know with XenDirect, registration and course management becomes virtually hassle-free for both the student and your team of faculty and staff?

8. Offer Discounts

The professionals who take your course are cost-conscious. As with any form of marketing, offering discounts can help attract new attention to your course, especially if you are operating primarily online. You could apply the discount to members of a particular industry, veterans or families of the military, or even students who pay all of their tuitions at once in a lump sum. This is especially helpful if your continuing education course has proven to difficult to fill.

9. Gather Feedback

One of the best perks of including an online component of your continuing education course is the ability to gather feedback. With software solutions like XenDirect, evaluations, case studies, and testimonials are easy to procure and completely confidential. When you receive a particularly flattering case study or testimonial, remember to publish it on your site to improve your SEO ranking — and to make your course look great, too!

10. Apply Improvements

Last but not least, once you gather your feedback from the students, you can assess their opinions and apply what could improve the course for future classes. This will give you even more content, incentives, and online conversions the next time you promote this course.

Your continuing education course has the potential to max out enrollment quickly thanks to the internet and innovative tools like XenDirect. The goal is to position the course as substantial in content, convenient in execution, and satisfying for all professionals involved. We wish you the best of luck on your marketing journey and hope to help you with any of your future needs.

Visit our site to learn more about Xenegrade and our world-class XenDirect software:

Author Rick J. Stern

Entrepreneur Rick Stern built Xenegrade Corp with a focus on service to educational organizations. With an MBA from Simon School of Business at the University of Rochester and over 20 years continuing education management, his experience provides valuable insight into the needs, demands, and trends of the continuing education market.

More posts by Rick J. Stern

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