It’s the end of the course. Your students have gained knowledgeable insights and will utilize their data in the future. For many of these students, you will see them again, especially if your course part of a continuing education program meant to offer annual licenses or compliance. So, even though this is the end, it’s just the beginning.

Fortunately, data can help you plan for the future. Whether your next course is next month or next year, time is of the essence. If you utilize a program such as XenDirect, all the data you need is right by your side. But which metrics are best for the future? Below we explore some simple features and reports that can offer a plethora of information and potential.

1. Expense Tracking.

Was your accounting apartment beginning to grimace at the end of this course? No worries, next class will be better. Carefully analyze your course’s expenses and revenue income to understand if the ends are justifying the means. You can easily track information like employee salary and overhead costs to compare with tuition. As you could imagine, this is an important bit of data, especially when trying to ensure funding for your program. Whatever you do, don’t forget to study this metric!

2. Marketing.

How effective was your course’s marketing this year? An increase or decrease in enrollment will help you determine the success of your marketing strategy. However, you might also want to better understand your overall marketing strategy. What part of your marketing strategy really made an impact? Email lists? Your program’s website? Blogs? Did you conduct any social media marketing or B2B interface? All of these are important information to your team. Did you know that XenDirect has a marketing module specifically made to help your course maximize enrollment faster than ever and increase your course’s online visibility exponentially? We work alongside our clients to improve their email marketing strategy and their website’s aesthetics and functionality to improve the student’s experience.

3. Case Studies and Evaluations.

What did your students think? Were any of them returning students? If so, how many? Check out your students’ evaluations and see if they have benefited not only from your course’s information, but from the facilitator’s strategy. You will then be able to sit down with your team and figure out the best approach for the next course session. Keep in mind that you should look at this from both short-term and long-term perspectives. Have you received any repeated suggestions consistently for several semesters? Then you may want to consider taking your students’ advice and implementing their critiques. We see this happen a lot: evaluations can be lifesavers for your course, particularly a continuing education course.

4. Activity Schedules.

Finally, you may want to streamline your course or make it more efficient. Perhaps your class’s flow was a bit off this year–maybe students were working too far ahead or maybe the class fell behind. By pulling your students’ activity transcript you will be able to objectively assess if there is room for improvement the next semester. You’ll also be able to decide if you should add or delete any material. With this in mind, you may see a common time for students to pull out of the class. Perhaps you will discover a spike in dropouts after the second module; or you may notice an influx of students who have begun to fall behind after midterms. Either way, you can assess the speed and functionality of your course.

The future is looking bright. Now it’s your turn to put what we’ve suggested into practice and utilize the power of data to improve your entire organization’s training and education courses. With our help, your course will soar.

Visit our site to learn more about Xenegrade and our world-class XenDirect software:

Author Rick J. Stern

Entrepreneur Rick Stern built Xenegrade Corp with a focus on service to educational organizations. With an MBA from Simon School of Business at the University of Rochester and over 20 years continuing education management, his experience provides valuable insight into the needs, demands, and trends of the continuing education market.

More posts by Rick J. Stern

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