Your team of educators and administrators have worked hard to ensure your continuing education course is useful for their students. All the curriculum is in place, and the instructor is ready to help his or…
Read MoreIf you are an education administrator, you need to consider technology in your day-to-day role. When you are trying to market or manage a course, innovative resources are available to make even the most challenging…
Read MoreHow does your school look? We're not referring to your buildings, grounds, or athletic fields--no, we mean your website. Your school's website is probably the first thing that prospective students will see. Most schools have…
Read MorePeer pressure doesn't have to be negative. In fact, peer influence is an unbelievably effective marketing technique. Testimonials have long been a cornerstone of marketing. Peer influence is not relegated to product reviews, either: even…
Read MoreWhen you first think of a brochure, you might imagine a stack of folded leaflets on a table or a pile of handbills on a desk. Believe it or not, brochures still have a prominent…
Read MoreAdvertisements follow us everywhere. We encounter them everywhere: billboards, televisions, magazines, even on cars. It's no surprise that advertisers followed their audiences online. Most of us are now desensitized to most online advertisements, which can…
Read MoreContinuing education courses have proven to be one of the most rewarding and efficient tools for advancing one's career. Some professions (e.g., medical, legal) compel practitioners to take continuing education courses to keep licenses or…
Read MoreWith the rise of online marketing, higher education administrators are able to spread the word about continuing education programs like never before. However, although online marketing has been consistently proven as one of the most…
Read MoreAdult learners are sophisticated buyers. Typically, these students have many demands on their time and resources. Often the adult learner is younger than you might think and the investment they make in continuing education is…
Read MoreThe internet has become one of the fastest growing methods of advertising, and businesses are always seeking effective ways to reach new customers. Continuing education students are an excellent market as they can vary both…
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