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Spotlight

Spotlight focuses on features and ideas that benefit XenDirect end users and others using online registration systems. Bookmark this page or add the RSS feed to your daily news, and discover ideas that focus on continuing education!

Apr 24

Three Things to Know About Marketing a Contract Training Course

~By Rick J. Stern | Corporate and Contract Training

You have spent hours, days, and weeks creating your new contract training course. You have thoroughly researched the subject, carefully chosen your target audience, and painstakingly designed the curriculum. What now? This time and effort will have been for nothing if you don't have any learners. How does someone who is not a marketing or…

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Apr 19

5 Elements of a Successful Contract Training Course

~By Rick J. Stern | Corporate and Contract Training

As educational professionals, your team will have ample experience designing curricula and courses on a variety of subjects. However, corporate training has a few idiosyncrasies that are not present in academia. You'll need to design a course applies to that both a wide audience and can still be customized for each specific company. Additionally, you…

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Apr 17

Things to Consider when Pricing Your Contract Training Course

~By Rick J. Stern | Corporate and Contract Training

Your institution might have set prices for all courses, be they corporate or academic. Your school might require that you follow the same guidelines as for any other continuing education course. However, some schools have a little bit of leeway when it comes to pricing their corporate education courses. Here are a few things you…

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Apr 12

Your Introduction to B2B

~By Rick J. Stern | Corporate and Contract Training

B2B is when Business A sells a product to Business B. You should understand that B2B sales are different from business to consumer (B2C) sales. B2B sales typically take more time because the proposal must first be considered by everyone on the decision-making team. It is true that some companies allow one employee to unilaterally…

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Apr 10

4 Tips that Will Help You Find Your Audience

~By Rick J. Stern | Corporate and Contract Training

Now that you've identified the skills your community needs, you can begin the process of marketing. Your training program should be marketed to the companies and organizations that are likeliest to need it. Having already extensively researched the needs of your community, you can use that data to determine the best audience for your course.

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Apr 05

How to Learn What to Teach: Determining What Skills Are in Demand

~By Rick J. Stern | Corporate and Contract Training

When you are a developing your contract training course, it is essential for you to understand the needs and the demands of your target industry. If you want to present truly effective course material, you're going to have to do some research into the needs of your prospective clients.

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