Customer service is important. Arguably, not many will disagree with that statement. There is an adage that states, “If you don’t take care of your customers, someone else will.” If you are not doing what it takes to ensure customer loyalty, sooner or later the “greener pastures” of a competitor will catch their eye. Now, within the ebb and flow of any business cycle, some customers will always be looking or leaving. No matter how great the product or company, there will be some percentage of customers looking for a better fit, more features, better service, etc. Sometimes, customers just get bored and want a change for change sake alone.
Knowing there will always be a certain amount of fluidity within your customers is helpful to reduce panic over these defectors. However, many of these customers in potential transition can and should be saved from leaving. Customer service is the glue that can keep many of them from looking for those “greener pastures”. If it is true that customer service is important then why do so many companies miss on this concept? Answer: there are many myths that get in the way and hinder customer service. Let’s examine a few of these.