Category

Marketing

Recruiting Adult Students for Continuing Education

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Adult learners are sophisticated buyers. Typically, these students have many demands on their time and resources. Often the adult learner is younger than you might think and the investment they make in continuing education is linked directly to career advancement goals. With many alternative education programs now available to students, assisting the student with the right fit is critically important.

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Would You Advertise on Your Website?

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The internet has become one of the fastest growing methods of advertising, and businesses are always seeking effective ways to reach new customers.  Continuing education students are an excellent market as they can vary both demographically and geographically.

The link between continuing education programs and local businesses seems like a perfect match.  As with any media, however, there are both advantages and disadvantages to selling advertising on your website.

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How to Increase Student Enrollments for the Summer

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Ah, the good old summertime. Days filled with warm temperatures under the glow of the sun. After being cooped up for so long, the last thing most people want to think about is going to school, even if it is online. However, many CE programs are reporting an increase in their enrollment over the past few years. The reason for this trend is the fact that a CE student can attend class from anywhere…

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Are Enrollment Trends Changing?

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Even though an increasing number of jobs now require some sort of postsecondary credentials, half of American adults have never attended college. To increase their chances at their current employment, for their chances for new employment, and most of all for their fair opportunity in the job market, adults are entering into higher education in higher and higher numbers.

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Do Your Customers Know Your Face? The Power of the Meet and Greet Events

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In today’s digital age, human contact has been reduced to whatever can fit in140 characters, or showcased in uploaded pics, likes and comments. While this does make it easier to connect with people all over the world, the real personal connection, the one you can only get with face-to-face meetings, seems to be missing. When it comes to running a successful business, having a strong online presence is essential, but sometimes…

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