Your team of educators and administrators have worked hard to ensure your continuing education course is useful for their students. All the curriculum is in place, and the instructor is ready to help his or her class achieve both academic and professional success. Sadly, all of this preparation will go to waste if you don’t market your course correctly.
If you are an education administrator, you need to consider technology in your day-to-day role. When you are trying to market or manage a course, innovative resources are available to make even the most challenging tasks a breeze. But with the rise of technology came a bit of complication. How do you know how to begin integrating the latest technology into your course?
How does your school look? We’re not referring to your buildings, grounds, or athletic fields–no, we mean your website. Your school’s website is probably the first thing that prospective students will see. Most schools have quickly acclimated to the digital age, but the existence a website is not enough. School websites need to be informative, user-friendly, and attractive. Is your website up to the challenge?
Peer pressure doesn’t have to be negative. In fact, peer influence is an unbelievably effective marketing technique. Testimonials have long been a cornerstone of marketing. Peer influence is not relegated to product reviews, either: even non-commerce sites like GoodReads and Pinterest show the impact of peer opinions. Whether you are promoting a product, a service, or a continuing education course, the effectiveness of peer influence cannot be denied.
When you first think of a brochure, you might imagine a stack of folded leaflets on a table or a pile of handbills on a desk. Believe it or not, brochures still have a prominent place in the world of online marketing. This is particularly the case when you’re trying to market a continuing education course. And while digital brochures may seem like a throwback, this online marketing tool could lead to more conversions and enrollment than you would have thought possible.
Advertisements follow us everywhere. We encounter them everywhere: billboards, televisions, magazines, even on cars. It’s no surprise that advertisers followed their audiences online. Most of us are now desensitized to most online advertisements, which can be frustrating when you are trying to market your continuing education course. Thankfully, you can still reach your target audience through content marketing–specifically, email marketing.
Continuing education courses have proven to be one of the most rewarding and efficient tools for advancing one’s career. Some professions (e.g., medical, legal) compel practitioners to take continuing education courses to keep licenses or credentials in good standing. Professional requirements notwithstanding, many employers in dynamic industries encourage their workers to stay informed on modern practices. However, this push toward education also means that more schools are offering continuing education programs. You may find it challenging to fill up classes. Utilizing data can help.
With the rise of online marketing, higher education administrators are able to spread the word about continuing education programs like never before. However, although online marketing has been consistently proven as one of the most effective and convenient avenues of promotion, it can be intimidating. Online marketing has so many different facets (content marketing, social media, etc.), that it may seem difficult to get started. Where would you begin?
Adult learners are sophisticated buyers. Typically, these students have many demands on their time and resources. Often the adult learner is younger than you might think and the investment they make in continuing education is linked directly to career advancement goals. With many alternative education programs now available to students, assisting the student with the right fit is critically important.
The internet has become one of the fastest growing methods of advertising, and businesses are always seeking effective ways to reach new customers. Continuing education students are an excellent market as they can vary both demographically and geographically.
The link between continuing education programs and local businesses seems like a perfect match. As with any media, however, there are both advantages and disadvantages to selling advertising on your website.