Adult learners are sophisticated buyers. Typically, these students have many demands on their time and resources. Often the adult learner is younger than you might think and the investment they make in continuing education is linked directly to career advancement goals. With many alternative education programs now available to students, assisting the student with the right fit is critically important.
The internet has become one of the fastest growing methods of advertising, and businesses are always seeking effective ways to reach new customers. Continuing education students are an excellent market as they can vary both demographically and geographically.
The link between continuing education programs and local businesses seems like a perfect match. As with any media, however, there are both advantages and disadvantages to selling advertising on your website.
Can 140 characters market your online course to the masses? The answer is a resounding yes. Twitter is one of the today’s hottest social media platforms because it is the only place where 140-characters can make a powerful and lasting impression.
As college tuition continues to rise, and entry into the job market still poses difficulties for recent college grads, many prospective college students are asking themselves, “What kind of return on my investment will I receive by attending this school?”
Ah, the good old summertime. Days filled with warm temperatures under the glow of the sun. After being cooped up for so long, the last thing most people want to think about is going to school, even if it is online. However, many CE programs are reporting an increase in their enrollment over the past few years. The reason for this trend is the fact that a CE student can attend class from anywhere…
Unlike most brick and mortar schools, your online continuing education program can’t rely on in-person visits to your campus. Fortunately, most of today’s prospective students start their education searches online, but making it easy for these to find you is only half the battle. You also need to convert prospective leads into actual students.
Even though an increasing number of jobs now require some sort of postsecondary credentials, half of American adults have never attended college. To increase their chances at their current employment, for their chances for new employment, and most of all for their fair opportunity in the job market, adults are entering into higher education in higher and higher numbers.
In today’s digital age, human contact has been reduced to whatever can fit in140 characters, or showcased in uploaded pics, likes and comments. While this does make it easier to connect with people all over the world, the real personal connection, the one you can only get with face-to-face meetings, seems to be missing. When it comes to running a successful business, having a strong online presence is essential, but sometimes…
One of the best ways to increase enrollment is with a little bit of buzz. The key to buzz is to use tactics that quickly grab attention and send prospective students to sign-up for classes. Think about what you could offer that might increase awareness and garner excitement about your program…