Congratulations! You have successfully created, sold, and held your contract training course! You should definitely enjoy your well-earned success, but there is still work to be done. You need to determine how successful the course was financially (your return on investment). You should also have given out surveys to students so that they can share which aspects they think worked and which ones they think might need improvement. Following the minutia, though, comes the fun part. After you’ve held your first contract training session, you can begin to publicize your course.
You have spent hours, days, and weeks creating your new contract training course. You have thoroughly researched the subject, carefully chosen your target audience, and painstakingly designed the curriculum. What now? This time and effort will have been for nothing if you don’t have any learners. How does someone who is not a marketing or sales professional market a contract training course?
As educational professionals, your team will have ample experience designing curricula and courses on a variety of subjects. However, corporate training has a few idiosyncrasies that are not present in academia. You’ll need to design a course applies to that both a wide audience and can still be customized for each specific company. Additionally, you must tailor your course to cater to the needs of adult learners. It’s a tall order, but your team can handle it!
Your institution might have set prices for all courses, be they corporate or academic. Your school might require that you follow the same guidelines as for any other continuing education course. However, some schools have a little bit of leeway when it comes to pricing their corporate education courses. Here are a few things you should consider when putting a price on corporate education
B2B is when Business A sells a product to Business B. You should understand that B2B sales are different from business to consumer (B2C) sales. B2B sales typically take more time because the proposal must first be considered by everyone on the decision-making team. It is true that some companies allow one employee to unilaterally make purchasing decisions, but even then, that employee would need to do research regarding the product or service. Business to business sales also entail long-term relationships between the seller and the buyer.
Now that you’ve identified the skills your community needs, you can begin the process of marketing. Your training program should be marketed to the companies and organizations that are likeliest to need it. Having already extensively researched the needs of your community, you can use that data to determine the best audience for your course.
When you are a developing your contract training course, it is essential for you to understand the needs and the demands of your target industry. If you want to present truly effective course material, you’re going to have to do some research into the needs of your prospective clients.
No matter your industry, your employees must constantly develop new skills to benefit both their current roles and the long-term goals. Likewise, they must hone their core competencies to better fulfill their current duties and responsibilities. While there are many options for training, contract training is your best bet when it comes to training experienced employees. Contract training is ideal for more experienced staff because of its ability present cutting-edge, practical, and professional solutions.
Your team of educators and administrators have worked hard to ensure your continuing education course is useful for their students. All the curriculum is in place, and the instructor is ready to help his or her class achieve both academic and professional success. Sadly, all of this preparation will go to waste if you don’t market your course correctly.
If you are an education administrator, you need to consider technology in your day-to-day role. When you are trying to market or manage a course, innovative resources are available to make even the most challenging tasks a breeze. But with the rise of technology came a bit of complication. How do you know how to begin integrating the latest technology into your course?